Greetings fellow Cloverfield project net-scourers. I am Yooka, newest member of team Project Cloverfield. I’d like to thank Jordan for allowing me aboard, and pimping my other site that I’ve given more than a few hours work in. I hope you enjoy OTP, Jordan. I think someone dies in it, though. =)
Anyways, where to begin with this whole Cloverfield thing? Well in all complex stories, I like to begin at the beginning. Which is neat, because at this point, 90% of us share the same beginning - we all basically saw Transformers, and said to ourselves afterwords “Wow, that exploding Manhattan thing seemed pretty freakin sweet.” The wiser of us also added “But Jeebus, it’s gonna be hard to find any answers when they released the trailer, but no title”. Yes, today in film marketing, some companies really like to fool around with the “Less is More” approach, to see if they can strike gold like The Blair Witch Project did.
Some of us (especially the ones who’ve become addicted on the seemingly endless well of information and speculation the internet can be if one knows where to look) have been pretty obsessed to be the first to find and/or share those tasty morsals of info. It’s probably safe to say that of all the people who viewed the most popular apple.com movie trailer of the last week or two, very few of them knew much about it, even after checking all the usual places.
Thankfully, that period is pretty much behind us now. We may not know alot for sure, but we know enough to get started drawing reasonable conclusions. Over the next few weeks, I feel that dedicated internet investigators, I’m guess the details are going to start pouring out - not just because Abrams leads are going to be uncovered, but since this marketing campaign has been pretty flawlessly executed thusfar, the excitement from it is just going to make those loose lips in Hollywood that much looser. And I’m not talkin about Lohan or Hilton. I mean actors and stagehands, boom grips and caterers, cgi guys and second associate executive assistant producer assistants (you always have to watch out for those guys).
Here’s what I think about this crusade to play along with JJ. As great as the participation is… part of the beauty of this kind of film is probably going to be the experience of being in the theater and not knowing. Sure, I’m glad that when I went to see Blair Witch, I knew it was fake. But I’m extremely thankful that I was told this hours before, from an unconfirmed source, who didn’t know the whole story. If I had been seeing paparazzi pictures of Heather Whats-her-name all week, I don’t know if the movie would have hit me that hard. Uncertainty can be part of the fun. It helps you suspend that disbelief and really immerse yourself in the experience. So my warning to all fanatics right now is to keep aware of how much info is too much, when it comes to the risk of ruining your night on the Eighteenth of January, Two Thousand and Eight.
Having said that, I’m so freaking glad we cleared up that Ethan Haas thing. Because all I need is to be worried that the new Ross and Rachel (from friends) were going to get vaporized together on the big screen as their season stars on the small one. That’s just all I freakin need.
Next Entry: More on Ethan Haas.